How to sell Copywriting Services?


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The Internet has changed the way people do business. Once upon a time, if you wanted to sell something, you had to deal with potential customers face-to-face, handing out your brochures and company flyers like wallpaper samples from an old cottage in the woods. Today, all you need is your website and some persuasive copywriting skills to get the job done without ever stepping foot outside of your home office. If you’re running your own copywriting business, you need to learn how to sell copywriting services. A good copywriter knows how to communicate with clients, but a great copywriter knows how to close the deal. If you’re looking to grow your business and land more clients, look no further – here are some ways to sell copywriting services to clients in any industry or niche.

Know What Clients Need

People need content. They need it in every form, from social media posts to articles, blogs and newsletters. But they don’t want that content coming out of thin air. They want it written by a professional. That’s where you come in. You can offer your skills as a freelance writer or ghostwriter for clients who are looking for someone with the right experience and expertise to help them create the content they need. Here are some ways you can tell if a client needs your services: – Does the client ask if you’ve ever done anything like this before? – Does the client ask what makes you qualified? – Do they ask how much your rates would be? – Do they have any idea how much time it will take to get what they’re asking for done? If so, then that’s a good sign. If not, then either this is their first time hiring an expert copywriter or there is no clear understanding of what kind of work will be involved in this project.

Find the right places to market your services

In order to make money as a copywriter, it’s important that you understand the process of selling your services. It’s not just about writing the words – it’s about getting people on board with your ideas and convincing them that you’re worth their time and money. To do this, you’ll need to find the right places for marketing: 

  • Identify who your target audience is.
  • Look for blogs, websites, or publications where they hang out online.
  • Follow them on social media sites like Twitter or Facebook (if relevant).
  • Pitch yourself in a targeted way. The more specific you can be about what kind of work you do and how it can help someone else, the better chance you have of landing the sale.

So make sure you tailor your pitch and stay focused on these three basic points:

  • What are you selling?
  • Why should I buy from you?
  • How will my life change after I purchase your product/service? Your personal touch can go a long way when it comes to attracting new customers.

Use the right language when marketing your services

Copywriting is one of the most effective marketing tools for any business. Whether you’re a startup or an established company, your sales funnel needs a good amount of copy in order to get customers interested and convince them to buy.

Copywriters are responsible for making that happen. They work with clients and come up with compelling sales messages, emails, web content and more. Copywriters have many skills but they all have one thing in common: they know how to write great copy that converts prospects into customers. 

The best way to get started as a freelance copywriter is by finding clients who need help with their marketing strategy or campaigns. There are plenty of people out there who hire copywriters to provide these services so it shouldn’t be too difficult to find work. You can also consider offering free samples of your previous work in exchange for testimonials or referrals from satisfied customers. Keep in mind that copywriting is time-consuming because it’s a hands-on profession – it requires creativity and dedication which means you might not make much money when starting out. However, if you succeed then the rewards can be very lucrative so if this appeals to you then keep going!

Offer a free sample

A few hours of your time could change the course of someone’s life. And if you’re a skilled writer, you can have a huge impact on the success of their business. But what if they can’t afford to pay? Here are a few ways you might be able to offer your services without getting paid: 

  • Offer an exchange

Ask them what they do and offer an exchange in skill or service. Perhaps they need help with web design, so offer your copywriting skills instead. 

  • Volunteer

Offer your time for free and see where it leads. If you think this person is worth it, volunteer some time to help them out while they figure out how they’ll cover your expenses. You may find that once they’ve been successful, they’ll want to continue working together as a long-term client and compensate you for your hard work. 

  • Trade

If you don’t want any strings attached but still want some compensation from this person, try offering to trade goods or services instead of cash. You may not get the same value back as when trading in dollars, but who knows what kind of opportunities might open up through networking!

Don’t be afraid to negotiate

When you’re selling your copywriting services, don’t be afraid to negotiate. If you’re getting a low ball offer, ask if they can up it. Sometimes people think they have to pay more for quality and that’s not always the case. You want your clientele to feel like they got a good deal. Tell them about the various features and benefits of using your services. Make sure you back up all of this with research so they know you know what you’re talking about. 

Make sure to get everything in writing: Always make sure to get everything in writing before starting work on anything new or renewing an existing contract. It might seem silly to put everything in writing but it will save you from any misunderstandings later on. Be specific about how many words or how much time is allotted for each task. It doesn’t hurt to include some other details such as compensation, deadlines, and deliverables. 

Follow-up after the project is finished: Don’t forget to follow-up after your project is finished! One great way is by sending a thank you email followed by an invoice detailing the hours worked and compensation earned (if necessary). Another option is sending your customer a testimonial which may provide enough credibility that they’ll use you again.


Copywriters are responsible for the content of a company’s marketing materials. And with online marketing becoming increasingly important, copywriters are an important part of any company’s digital marketing strategy. But before you can start writing, you need to figure out how to market your skills as a writer and get in front of potential clients. Here are some tips for selling your copywriting services:

  • Pitch yourself as an expert who has a track record of success
  • Make it clear that you understand what companies want
  • Keep a portfolio handy
  • Be willing to meet with people at their offices or by phone
  • Give pricing information upfront
  • If possible, offer testimonials from past clients


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